Australians Hate Ads


Australians hate ad disruptions more than the global average, according to a study on ad blocking by Accenture.
The study found that 86 per cent of Australians said ad interruptions were too frequent, compared to 83 per cent globally.
31 per cent of the 1000 Australian consumers in surveyed said they would pay to remove ad interruptions, and 57 per cent said they were aware of ad-blocking software.
On the other hand, while Australians had a 57 per cent awareness of ad-blocking technologies, this was lower than the global average of 62 per cent.
Young consumers are the most aware of ad-blocking software.
According to the study, 69 per cent in the 18 to 24 age group said they were aware of it and 64 per cent of the 25 to 34 group knew about ad interruption technologies.

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