New Office


Winc ANZ appoints George O’Neil as CMO and releases office comedy series.

Winc ANZ appoints George O’Neil into newly created CMO and releases office comedy series.

14 December 2017

Sydney, Australia. After a significant company rebrand in September, Winc Australia (formerly Staples) today announced the appointment of George O’Neil into the newly created role of Chief Marketing Officer.

O’Neil joins Winc from James Hardie Building Products where he rebuilt the company’s reputation and led a large scale digital transformation across Oceania. Prior to this, he had an extensive senior level marketing career at global brands like Procter & Gamble and Unilever.

Chief Executive Darren Fullerton said: “The creation of the Chief Marketing Officer role is a testament to how serious we are about building our fresh new brand and giving our customers the best possible experience when they shop with us online.

“The Winc digital business model is one of the longest and most successful eCommerce businesses across Australia and as part of George’s remit, he will lead a transformation program that will re-invent this and allow us to get closer to our customers than ever before.

Winc rebranded from Staples earlier this year after making a conscious decision to deliberately breakaway from traditional industry competitors and better reflect the company’s focus beyond office products.

At the same time, the company has also launched their latest brand campaign Jeanette: Office Detective, a slapstick and lighthearted look at relatable ‘mysteries’ that happen in the workplace.

The six part series is centered around Jeanette, an office manager, who takes it upon herself to solve everyday challenges – from who ate all the good biscuits to who took all the cutlery from the office kitchen.

The comedy series was formally launched this week with the episodes to be released over January and February 2018.Episode One is here.

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