Newspaper Digital Growth Holding its Own Against Print Losses

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The latest Audit Bureau of Circulation (ABC) figures show that digital growth is helping publishers stave off losses from falling print circulation.

At News Corp, paid digital numbers experienced double-digit growth, jumping 14.5 per cent from 67,561.to 77,371.
At the same time, however, sales of printed Herald Sun fell 3.1 per cent, from 342,156 to 331,715.
That said, this drop was more than made up by a 29.6 per cent uplift in digital subscribers from 53,112 to 68,823.
The Daily Telegraph Monday to Friday edition lost 5.3 per cent of paid print sales to 241,372.

It was a similar story at Fairfax.

There was an 9.7 per cent dip in print sales for the Sydney Morning Herald Monday to Friday edition from 112,229 to 102,512, but digitally, the paper experienced a 0.9 per cent lift in sales to 134,947.
It’s a similar story for Fairfax’s Melbourne title, The Age, with the Monday to Friday edition falling 7.9% in print to 96,120.
But in that case, the paper’s digital numbers also fell 3.4 per cent to 125,038.

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