Patties Foods Turns 50


Patties Foods, the world’s greatest pie maker, is celebrating its 50th birthday next week with a party for staff, customers and suppliers in its home town of Bairnsdale, in regional Victoria.

From humble beginnings as a cake shop in Lakes Entrance, the company now has a portfolio of iconic pie brands, such as Four’N Twenty, Herbert Adams, Patties and Nanna’s, and bakes over 450million pastry items a year.

Founded by Dutch migrants Peter and Annie Rijs, whose six sons all worked in the business, Patties Foods operates a state-of-the-art bakery at Bairnsdale, employing over 400 staff locally.

Nationally, Patties Foods have over 50% value share of the frozen savoury food market, and 47% of the frozen fruit pie market. The company’s iconic brands are all market leaders in their respective categories.

Patties Foods uses more than 130 tonnes a week of prime Aussie meat for its market leading meat pies. That’s equivalent to 40,000 cattle a year, making Patties Foods the fourth largest purchaser of beef in Australia.

Patties Foods Chairman, Mark Smith, said the 50th anniversary milestone was a testament to the hard work and vision of the founders, and the great people who work at the company.

“This is a great Australian success story, and everyone who has played a part has every right to be proud of the achievement, and celebrate the moment,” Mr Smith said.

Richard Rijs, Director of Patties Foods, and son of the founders, said the values instilled by his late parents – to treat everyone with respect – have been a major keystone to the company’s success.

“The company was founded on honesty, integrity and fairness, and those values hold true today.
“I was 13 when my parents took over the cake shop, and I remember how nervous Mum was in that first week, when the takings were only $100, and they still had to pay for their ingredients.

“One of my father’s mantras was, if you are not growing, you are going backwards, so as a company we have always been keen to take on new challenges.

“Acquiring the Sunicrust Bakery in Bairnsdale in 1976 was a major milestone, tripling the size of our business. In 1985 we built a new pie factory in Bairnsdale, and we started supplying Patties Pies to Melbourne in 1986.

“Other milestones include purchasing the major brands, Four’N Twenty, Herbert Adams and Nanna’s, from Simplot in 2003, and listing the company on the ASX in 2006.

“It’s great to see our products sold at every supermarket and at most convenience stores and service stations around the country, and enjoyed by so many people,” Mr Rijs said.

MD & CEO of Patties Foods, Steven Chaur, thanked staff, consumers, customers and suppliers over the past 50 years for helping achieve the company’s ongoing success.

“50 years in business, 50 years with great products, iconic brands, and being part of the community. It’s an achievement worth celebrating.

“With a great team in place, iconic brands, quality products, and an exciting innovation and new product development program, the business is looking to the future with confidence,” Mr Chaur said.

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