Startup in China


Aussie startups visit Chengdu to build global innovation networks

Australian startups are visiting Chengdu this week (15-20 August) to help facilitate bilateral trade and innovation exchange between Australia and China.

CancerAid: creator of a smartphone app which aims to empower cancer patients and their caregivers.

Elanation: a lifestyle technology company for 8-12 year old children which merges outdoor play with online play to address digital addiction and obesity.

SonderDesign: creators of the world’s first dynamic E-ink keyboard which adapts to the user, based on the application being used.

The companies were selected from a field of six finalists after winning a pitch competition at the successful Chengdu Innovate program held in Sydney in July this year.

Language Your Way, one of the six finalists will also be joining the group for the visit.

Chengdu, the capital of Sichuan province, is the economic centre of Western China. It is rapidly becoming recognised as a global innovation hotspot.

The companies will meet with local innovation networks in Chengdu as well as participate in the 14th China International Software Cooperation Conference organised by the Chengdu Software Industry Association.

Chengdu Innovate is jointly managed by UNSW Innovations, the technology transfer arm of the University of New South Wales and China Ambition, a business consultancy that helps Australian firms engage with the Chinese market.

China Ambition CEO Melissa Ran, who was born in Chengdu, said increasing disposable income, a desire for high-quality products and the number of multinational firms establishing operations in the city would mean opportunities for Australian businesses.

“Chengdu Innovate is just the first step in introducing Australian entrepreneurs to the Chengdu market. I look forward to much more collaboration to come in the future,” Ms Ran said.

The Chengdu Innovate initiative is a recipient of an Australia-China Council grant, and was organised with the support of the Australian Trade and Investment Commission (Austrade), and the Australian Consulate in Chengdu.

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