Sociabl is an Australian startup that was conceived by founders Brandon Reynolds and Jarrad Hrotek in late 2013. They sought to create a unique and revolutionary platform that allows fans from around the world to purchase a video call with their favourite idol, simultaneously making dreams come true and raising money for charities.

How does it work?

Fans simply have to download the app, select a star from the menu of participating celebrities and follow the prompts to book in a video call with their idol. The cost of each call varies depending on the celebrity, with a substantial portion of the fee going to a charity of the superstar’s choice.

“I’ve always loved the power of celebrity. With the fast development of social media and the interaction between stars and their fans increasing I feel that Sociabl is a natural progression.  It offers the opportunity of a more intimate and unique relationship for people to meet their idols and raises money for charity at the same time.”  Says Sociabl co-founder Brandon Reynolds

Sociabl plans to launch in Australia early December with a fleet of over 30 Australian sports stars plus a slew of other well-known local stars. Once launched in Australia, Sociabl plans to launch with a range of international names globally from the US. Sociabl is currently working with international names such as Will.i.amNBA Lakers star Chris Paul and local Australian boys, 5 Seconds of Summer in addition to some of the biggest musical superstars on the planet.
Sociabl started in the corner of a back bedroom in Brandon’s family home in Adelaide. Thanks to a successful seed funding round, Sociabl raised over $150,000 from a variety of Australian and International investors including Brandon’s own family as well as Chinese businessman Xiao Cao Shiru and a high profile Melbourne BRW RICH LIST member.

“We have now opened discussions with industry leaders and VC’s across Australia and the US that values the company at around $7 to $9 million dollars” says Brandon.

Sociabl has established offices in Adelaide, Los Angeles and London with a staff of 11 across Australia, the US and Europe.


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